Welcome to Holiday Time® – your one-stop shop for all things Christmas! Our story begins back in the 1980s, when we first started bringing joy to families across the country.
Our Humble Beginnings

It all started with a simple string of lights. Our founder, John Smith, had fond memories of decorating the Christmas tree with his family as a child. He wanted to recreate that nostalgia for other families to enjoy. So in 1984, John began producing and selling Christmas lights under the brand name Holiday Time®.
The colorful, twinkling lights were an instant hit, lighting up homes across the nation during the holiday season. As demand grew, John expanded the product line to include Christmas trees, ornaments, nutcrackers, and other festive decor.
By the early 1990s, Holiday Time® had become one of the largest Christmas decoration brands in the US. But for John, it wasn’t about the money or the fame. He just wanted to bring joy and bring families together, one holiday at a time.
Growing the Brand with Heart
As the company grew, John made sure Holiday Time® stayed true to its roots. He focused on creating high-quality products that captured the magical spirit of Christmas.
One of John’s first big innovations was developing pre-lit artificial Christmas trees. By stringing lights directly into the branches, the trees literally glowed with holiday warmth right out of the box. This made decorating easier for busy families.
Next, John pioneered themed Christmas tree collections. He created whimsical nutcracker and Victorian inspired trees, elegant white Christmas trees, and playful Disney character trees for kids. There was a tree for every style and budget.
Beyond trees, John expanded into nutcrackers, ornaments, garlands, stockings, and more. But he made sure each new product was infused with nostalgic charm and yuletide spirit.
Even as a global enterprise today, we still follow John’s philosophy of making heartwarming holiday decor to bring pure Christmas joy.
Delivering Christmas Magic

Since those early days, Holiday Time® has grown into the largest Christmas store in the world – both online and in-person. We now operate over 200 brick-and-mortar Christmas specialty stores globally. Our flagship stores in New York, London, and Beijing are holiday hotspots, drawing crowds every Christmas season.
We also deliver Christmas cheer directly to your door with our ecommerce website. Our online Christmas store is your one-stop shop for everything festive, from ornaments and stockings to outdoor decor and Christmas trees up to 12 feet tall!
Browsing our site is like wandering the aisles of the world’s biggest Christmas shop. Discover hundreds of styles of nutcrackers, tree skirts, wreaths, garlands, tree toppers, and more. We have any decoration you need to deck your halls this holiday season.
Beyond products, we create magical in-store experiences to capture the Christmas spirit. Families love our interactive elements like our 40-foot animated talking Christmas tree, our whimsical indoor snow showers, and our live music performances from carolers. We want a visit to Holiday Time® to feel like stepping into a real-life Christmas wonderland.
Building Community
While we take pride in our products and stores, our greatest accomplishment is the community we’ve built. We have a passion for helping families create meaningful holiday moments together. Our loyal customers have been decorating their homes with Holiday Time® for generations.
We build community online too. Our social media channels are all about spreading Christmas joy. Share photos of your decorated home using #holidaytime and join in the holiday fun. Subscribe to our email newsletter for decorating ideas, product launches, and more Christmas magic.
We also give back to the community. Each year, Holiday Time® partners with charities like Toys for Tots to provide Christmas decor and gifts for less fortunate families. Because everyone deserves to feel the joy of Christmas each year.
Carrying on the Christmas Tradition

Today, John Smith has retired, but his vision lives on. Holiday Time® is still family-owned and run, with John’s daughter Emma now continuing her father’s legacy.
While fully modernized, we stay true to our roots. Each product is still infused with nostalgic charm and crafted to the highest standards.
After almost 40 years, our mission remains the same – to spread Christmas cheer 365 days a year! We take pride in being your one-stop Christmas shop, online or in-store.
This holiday season, make memories with Holiday Time®. Decorate your tree with colorful lights and sentimental ornaments. Display a majestic nutcracker soldier by your hearth. Let our Christmas magic inspire celebrations that create lasting memories.
From our family to yours, we wish you a very merry Christmas!